GIT OYG is an ongoing online-exclusive collection consisting of contemporary staples. The concept takes its influence from the Yiddish term git oyg, meaning ’the good eye’ as an homage not only to our founding influences, but also to the need for more sustainable efforts from the fashion industry.
When creating the collection we have teamed up with Renewcell. By collaborating with Renewcell we were able to use viscose fabric made with Circulose® which consist entirely of textile waste.
10% of all revenue is donated to charity organizations through Milkywire, a company focusing on bridging the gap between trusted organizations working to save our planet and individuals who care about our world and want action now.