Sustainability in the center for our new capsule collection.
Today we are launching our 100 % upcycled concept GIT-OYG. The launch contains a first capsule of 10 reimagined and sustainably created garments and will be released with shopping destination APLACE in Stockholm, Gothenburg and Malmö as well as online.
With GIT-OYG, we want to re-defining what it means to have a ’brand new outfit’ as we are upcycling previously produced garments. The most interesting part of the concept however is the scale implied. Discarded textiles as well as old styles will go through our new process and have a near zero impact on the environment. All it takes is creative solutions and a good eye for the customers needs.
The concept takes its influence from the Yiddish term git oyg, meaning ’the good eye’ as an hommage not only to the brands founding influences, but also to the need for more sustainable efforts from the fashion industry.
APLACE, the Scandinavian destination for shoppers, will be first to launch the capsule on the 3rd of November 2021. All three of the APLACE destinations in Stockholm, Gothenburg and Malmö will offer the GIT-OYG capsule as well as aplace.com.
”We are very excited to be the exclusive wholesale partner for the first ever GIT OYG release. Our industry is screaming for more sustainability initiatives such as this one, so to be part of this is something we are very proud about. The future of fashion will be sustainable, and you can find it at APLACE first”, says Kristian Rajnai, Co-Partner at APLACE.