IN TRANSIT

IN TRANSIT

The past year we saw a shift. Transitions became near impossible and our brave new world of constant change appeared to come to a halt. The focus shifted from appearance to self-development and reflection.

The SS22 collection “In-Transit” is a reflection on the past, present and future. An exploration of “now” in relation to where we’ve been and where we’re going. The collection features artworks by renowned Swedish artist Marcus Mårtenson, who’s known to call out our own thought patterns and how we judge our surroundings to mind. The fabric and textures reminds us of a life in motion with washed out colors, airy silhouettes and sun faded hues.

This year Schnayderman’s will present their collection with fictional fashion show. The short film features three characters stranded at a post waiting to be able to return to civilization. They reflect on the past, present and future as they bide their time in the barren borderland.

The film is written and directed by Michael Rendell, with cinematography by Oliver Olsson, both of whom made Schnayderman’s AW21 showcase ”The Outsiders”.

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