The collection titled "In-Transit" is inspired by the aftermath of our constantly changing world, moving back and forth between lockdowns and "return-to-normal" days of life. It includes collaborations with artists Marcus Mårtenson and Yoko Yamano. It was presented during Copenhagen Fashion Week through a fictional fashion show. See the digital presentation here.
The collection is an eclectic mix of design-driven wardrobe essentials in elevated fabrics. The garments are well cut, and the fabrics and textures remind us of a life in motion with washed out colours, airy silhouettes and sun faded hues. It includes detailing such as applique and embroi-deries that capture traces of motion. Shirts are still a core category for us together with a strong selection of matchings bottoms, new overshirt styles and a wide selection of jersey garments. The collection is multi-facetted with items such as the tailored blazer that cater for more dressed up occasions whilst a wider selection of the premium jersey items offers a more relaxed look.
The inspiration behind the collection is our current state of mind in the midst of a global pandemic, we tried to use this frame of mind to create clothing that feel fresh, timeless and optimistic for a time when things start to open up again.
Furthermore, we have collaborated with the renowned Swedish artist Marcus Mårtenson on all over prints and placement artworks that appear on items throughout the collection. Mårtenson is a true force for new perspectives among creatives. His work gives a voice to desperation, despairand anger at the same time as many of his paintings are delivered with a twist, adding a humorous touch to the subject matter. His aesthetic feels like a perfect match for the theme of the collection.
Additionally, we have further developed our "Imaginary Restaurant" graphic theme with a selection of Ramen Slurp Shop pieces that appear on jerseys and a new selection of caps. These will be released together with a Sake & Ramen-set in collaboration with Stockholm based glass-artist and tableware designer Yoko Yamano. Yoko's art is inspired by behaviours and the private quirks of people in different cultures and contexts. She is interested in how mass-produced craft can retain individuality and aim to create works that stimulates people to decide themselves how they use and place it.